Insights on growth marketing
Practical, no-fluff thinking on acquisition, conversion, retention and building growth systems that compound.
Google Says Better Tracking Gets You 14% More Conversions. Counted, Not Sold.
Google added a Data Strength Uplift metric on 10 September and claimed 11% to 26% gains from first-party data. The footnotes show two-week windows and a before-and-after comparison. What it really counts, what it does to your target CPA, and what to set up.
Read article → September 26, 2026Meta One Charges Indian Businesses Up to ₹20,990 a Month. Most Should Pay Nothing.
Meta One launched in India on 16 September at ₹639 to ₹20,990 a month. The entry tier is priced like Meta Verified in 2024, no plan publishes its Business Agent quota, and Meta has not said any tier helps your ads. Who should pay, and who should not.
Read article → September 19, 2026WhatsApp Starts Charging You on 1 October. The ₹0.11 Fee Is Not the Part That Costs Money.
Meta starts charging for WhatsApp service messages on 1 October 2026 — ₹0.1150 each in India, with the first 1,000 free. The Meta Business Agent bill runs 33–42× higher, and accounts without a payment method by 30 September stop delivering replies.
Read article → September 13, 2026Google Moved Your Search Campaigns to AI Max This Month. It Did Not Email You.
Through September 2026 Google is auto-migrating broad match campaigns to AI Max, with no opt-out. Google claims 14% more conversions; 250+ campaigns show a 16% higher CPA. What to check in your account this week.
Read article → September 6, 2026ChatGPT Ads Opened in India. Almost No Small Business Should Buy Them Yet.
ChatGPT Ads opened to Indian advertisers on 31 August 2026 at a ₹725 per day floor — but AI referrals are still 0.2% of all web visits, and finance, health and legal are locked out. Who should test it, and who should wait.
Read article → August 30, 2026AI Search Stopped Sending Traffic to Your Blog. It's Sending It to Your Homepage.
On 7 May 2026 ChatGPT began linking brand homepages inside its answers. Homepage referrals went from ~4% to ~31% of its traffic — and blog sessions fell 28%. What the data says, and what to fix first.
Read article → August 23, 2026Where Growth Leaks: The 8 Places Small Business Marketing Budgets Quietly Disappear
Most marketing doesn't fail outright — it leaks through eight small, unglamorous gaps. Here's how to find each one in your own funnel.
Read article →